Yps Celebrates 50 Years: The Cult Magazine Returns
The iconic German magazine "Yps" is turning 50, and to commemorate this milestone, it’s being brought back from obscurity. A special anniversary edition is scheduled for release on September 4th, announced by publisher Egmont Ehapa. This revival promises a nostalgic journey for the generation that grew up with the magazine, rekindling cherished childhood memories.
"Yps" first appeared in West Germany in 1975 as a children’s magazine brimming with comics. However, what truly set it apart were the peculiar toys and surprises included with each issue. These unique additions became the magazine’s trademark, so much so that the creators coined the term "Gimmick" to describe them, a word that has since found its way into the German dictionary, the Duden.
The "Gimmicks" were incredibly diverse and memorable. Among the countless offerings were "Urzeit-Krebse" or prehistoric crustaceans. This involved a packet of powder that, when added to an aquarium, would seemingly bring these tiny creatures to life. Another popular item was "Die Trick-Schachtel," a magic box designed to make small objects disappear. Perhaps the most inventive was "Die Detektiv-Brille mit den Spion-Spiegeln," detective glasses equipped with spy mirrors that allowed the wearer to see partially what was happening behind them. These gimmicks fostered creativity, curiosity, and a sense of wonder in young readers.
This anniversary issue of "Yps" is specifically tailored for adults who, according to the publisher, "grew up with Yps and want to reminisce." The authors assure readers that the magazine will take its fans on a nostalgic trip back to their childhoods, reviving classic "Yps" comics. In keeping with tradition, the special edition will include a new "Yps" Gimmick and an additional surprise extra.
Jörg Risken, Publishing Director Magazines at Egmont Ehapa Media, emphasizes the magazine’s impact: "An entire generation grew up with Yps. The anniversary edition is our homage to the fans, with whom we will celebrate the unique Yps experience." His statement underscores the significant role "Yps" played in the lives of countless children, shaping their imaginations and providing a shared cultural experience.
The history of "Yps" is itself quite fascinating. It was initially inspired by a communist youth magazine from France and was published in West Germany from 1975 to 2000. The magazine reached its peak popularity in the 1970s and 1980s, boasting a circulation of over 400,000 copies, long before its eventual discontinuation. This massive readership highlights the magazine’s widespread appeal and its ability to capture the zeitgeist of the era.
Since its initial run ended, there have been sporadic revivals and special editions of "Yps." Each return has been met with enthusiasm from long-time fans eager to relive the magic of their childhood. The "Yps" magazine with the issue number 1284 will be released with a print run of 80,000 copies.
The enduring legacy of "Yps" lies not only in its captivating comics and innovative gimmicks but also in the sense of community and shared experience it fostered among its readers. It was more than just a magazine; it was a cultural phenomenon that shaped a generation. The special anniversary edition is a testament to the power of nostalgia and the enduring appeal of childhood memories. It’s a chance for those who grew up with "Yps" to reconnect with their past and rediscover the joy and wonder that the magazine brought into their lives. The revival also presents an opportunity for younger generations to discover the magic of "Yps" and understand its significance in German pop culture history. The relaunch will likely include familiar characters as well as modern updates. The original Yps was a dinosaur who was featured in many of the stories. He will likely be a recurring character in the reboot. The gimmicks in the new magazine will likely be updated to appeal to a modern audience.
The magazine’s lasting impact demonstrates the importance of creative and engaging content for children. "Yps" succeeded in capturing the imagination of young readers by providing them with not only entertainment but also opportunities for learning and exploration. The comics often featured educational themes, while the gimmicks encouraged hands-on experimentation and problem-solving. This combination of entertainment and education made "Yps" a valuable resource for parents and educators alike.
The revival of "Yps" is a welcome reminder of the importance of preserving cultural heritage and celebrating the things that bring us joy. In a world increasingly dominated by digital media, the return of a beloved print magazine offers a tangible connection to the past and a chance to rediscover the simple pleasures of childhood. The 50th anniversary edition of "Yps" is not just a magazine; it’s a time capsule filled with cherished memories, a celebration of a unique cultural phenomenon, and a testament to the enduring power of nostalgia. The comeback of such a celebrated magazine will surely be welcomed by fans everywhere and give them the same feeling of joy it did years ago.
