Neon’s Novel Marketing: Screening "The Monkey" in Churches
Neon, the film studio responsible for unconventional horror fare, has unveiled an unorthodox marketing campaign for its upcoming film "The Monkey." Audiences are invited to experience the macabre thrills of the movie in the hallowed halls of their local churches.
The Invitation
Neon has extended an open invitation to authorized religious institutions to screen "The Monkey" on hallowed ground. Congregations simply need to fill out a form and provide brief answers to three thought-provoking questions:
- Why should your church be chosen to screen "The Monkey"?
- Does salvation come through faith or film?
- What is the "greatest sin of all"? (Hint: it’s not what you might think)
Marketing with a Twist
This unorthodox marketing strategy is in keeping with Neon’s history of cheeky and unconventional promotions. Longlegs, another Neon horror film, featured cryptic trailers and a phone number that led to pre-recorded messages from Nicolas Cage. Immaculate, another 2024 horror release from the studio, was promoted with negative reviews from devout Christians who were offended by its take on religious horror. One of these reviews was even emblazoned on a t-shirt, which is not available for purchase.
The Monkey: A Gory Spectacle
Directed by Osgood Perkins, "The Monkey" is a gruesome and unrelenting horror film that revels in its gory spectacle. The film follows the harrowing experiences of a family trapped in a remote cabin during a violent storm. As the darkness descends, the family members are terrorized by a malevolent force that manifests itself in a terrifying array of physical and psychological horrors.
An Eventful Experience
If you’re looking to make a memorable event out of seeing "The Monkey," consider applying to have it screened at your church. The unique setting and the thought-provoking questions posed by Neon will undoubtedly create a stimulating and immersive cinematic experience.
Marketing that Provokes
Neon’s unconventional marketing strategies are designed to generate buzz and provoke discussions. By placing its films in unexpected contexts and challenging audiences to reflect on their beliefs and values, the studio is creating a new paradigm for film promotion.
Details for Churches
To apply for a screening of "The Monkey" at your church, visit the official Neon website. The deadline for submissions is approaching, so interested congregations are encouraged to act quickly.
Conclusion
Neon’s invitation to churches to screen "The Monkey" is a testament to the studio’s fearless and innovative approach to marketing. By embracing the unconventional and inviting audiences to engage with its films on a deeper level, Neon is redefining the boundaries of film promotion and creating unforgettable cinematic experiences.
