Serena Williams Joins Toronto Tempo Ownership, Elevating WNBA Expansion
In a landmark announcement that reverberates far beyond the basketball court, tennis icon Serena Williams has officially joined the ownership group of the Toronto Tempo, the newest expansion franchise in the Women’s National Basketball Association (WNBA). The news, revealed Monday in a formal statement from the team, marks a significant step forward for women’s sports, bringing together a legendary athlete and a burgeoning franchise poised to make a profound impact on the Canadian sports landscape.
Williams, a name synonymous with unparalleled achievement and unwavering determination, expressed her enthusiasm for her new role. "I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo," she declared. Her involvement transcends mere investment; it represents a powerful endorsement of the potential of female athletes and the growing appeal of women’s professional sports. "This moment is not just about basketball; it is about showcasing the true value and potential of female athletes – I have always said that women’s sports are an incredible investment opportunity."
Williams’ presence adds a unique dimension to the Tempo’s ownership structure, aligning her with Kilmer Sports Ventures, the team’s primary owner, and Larry Tanenbaum, the chairman of the group. Tanenbaum, a prominent figure in the Canadian sports scene, also holds the chairmanship of Maple Leaf Sports and Entertainment (MLSE), the organization behind the Toronto Raptors, Toronto Maple Leafs, and other prominent franchises. His influence extends to the NBA, where he serves as the chairman of the board of governors.
The partnership between Williams and Tanenbaum signifies a potent combination of athletic excellence and business acumen. Williams’ unparalleled success on the tennis court, highlighted by her 23 Grand Slam women’s singles titles, has made her a global icon. Her brand transcends sports, representing strength, resilience, and unwavering self-belief. Tanenbaum’s leadership and experience in managing successful sports franchises will undoubtedly provide a strong foundation for the Tempo’s growth and development.
Beyond her financial investment, Williams will play an active role in shaping the Tempo’s visual identity. The team’s announcement emphasized her contribution to future jersey designs and her involvement in forging unique merchandise collaborations. This hands-on approach underscores her commitment to the team’s success and her desire to connect with fans on a personal level.
Tanenbaum expressed his immense pride in welcoming Williams to the Tempo family. "Serena Williams is an icon, a role model and a force for change in the world," he stated. "She’s earned every bit of her incredible success with hard work, tenacity and determination in the face of countless challenges. She exemplifies the very best of what the Tempo stand for – we couldn’t be more honored to have Serena in our court." His words reflect the profound respect and admiration that Williams commands across the globe.
The Toronto Tempo is slated to begin play in 2026, pending final league approval of Williams’ ownership stake. The WNBA’s decision to award Toronto an expansion team in May underscores the league’s commitment to expanding its footprint and capitalizing on the growing interest in women’s basketball. The league is also exploring the addition of a 16th team, signaling a period of unprecedented growth and opportunity.
Tempo president Teresa Resch lauded Williams’ arrival, emphasizing the significance of her presence for the team and the nation. "Serena is a champion," Resch said. "She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible. She’s set the bar for women in sport, business and the world – and her commitment to using that success to create opportunities for other women is inspiring."
Resch also highlighted the timing of the announcement, strategically coinciding with the lead-up to International Women’s Day. This symbolic gesture underscores the Tempo’s commitment to empowering women and promoting gender equality in sports and beyond. Williams’ involvement serves as a powerful inspiration for aspiring female athletes across Canada and around the world.
The arrival of the Toronto Tempo and the addition of Serena Williams to its ownership group represent a pivotal moment for women’s sports. The team’s presence will not only provide a platform for talented athletes to showcase their skills but also serve as a catalyst for inspiring future generations. Williams’ involvement transcends the realm of basketball, representing a broader movement towards recognizing the value and potential of female athletes and creating a more equitable and inclusive sports landscape.
The partnership between Williams, Tanenbaum, and the entire Tempo organization promises to be a dynamic force, driving the team’s success both on and off the court. The combination of Williams’ global brand, Tanenbaum’s business acumen, and the WNBA’s growing popularity creates a recipe for long-term success. As the Tempo prepares to take the court in 2026, the anticipation and excitement surrounding the team are palpable. The franchise is poised to become a source of pride for the city of Toronto and a beacon of inspiration for women’s sports worldwide. The inclusion of Serena Williams in this endeavor only solidifies this expectation and highlights the possibilities ahead for women’s sports.
