Samsung’s "Project Moohan" Aims to Outshine Apple Vision Pro with Superior Display Technology
A fresh report is making waves in the tech world, suggesting that Samsung’s highly anticipated Android XR headset, currently codenamed "Project Moohan," is poised to surpass the Apple Vision Pro in a crucial area: display technology. The Elec, a reputable source in the electronics industry, reports that Samsung will be utilizing cutting-edge OLEDOS (OLED on Silicon) displays in their upcoming headset, potentially delivering a visual experience that exceeds even the lauded Apple Vision Pro.
This development is particularly significant because the Apple Vision Pro’s display has been widely praised as one of its standout features. The headset utilizes OLEDOS technology to achieve incredibly sharp and vibrant visuals, contributing significantly to the immersive experience it provides. For Samsung to challenge, and potentially outperform, this aspect of the Vision Pro signals a bold and ambitious move in the competitive XR landscape.
According to the report, "Project Moohan" will feature 1.3-inch OLEDOS panels boasting a staggering 3,800 pixels per inch (PPI). To put this into perspective, the average flagship smartphone boasts a PPI of around 500-600. Even dedicated VR headsets like the Meta Quest 3 only manage slightly above 1,200 PPI. The Apple Vision Pro, with its own impressive OLEDOS displays, clocks in at approximately 3,400 PPI. Thus, if the report is accurate, Samsung’s headset could offer a noticeably sharper and more detailed visual presentation than its primary competitor.
The use of OLEDOS technology is key to achieving such high PPI densities. Unlike traditional OLED displays, OLEDOS panels are manufactured directly onto silicon wafers, allowing for much smaller and more tightly packed pixels. This results in incredibly sharp images and reduces the screen door effect, a common issue in VR headsets where the individual pixels become visible, disrupting the sense of immersion.
It’s important to note that Apple Vision Pro utilizes OLEDOS panels manufactured by Sony, specifically 1.42-inch displays. Samsung’s choice to source or develop its own OLEDOS technology indicates a strategic decision to differentiate itself from Apple and potentially gain a competitive edge in terms of display performance and cost.
The report also mentions another comparably-sized Sony panel that surpasses even the "Project Moohan" displays in terms of PPI, reaching over 4,000. However, this cutting-edge Sony panel comes with a hefty price tag, reportedly costing over $1,000 USD for a sample version. This highlights the significant cost implications associated with advanced display technology and suggests that Samsung’s headset, even with its slightly lower PPI compared to the top-tier Sony panel, will likely command a premium price point.
The Apple Vision Pro’s displays are rumored to cost around $300 each. While the exact cost of Samsung’s OLEDOS panels remains undisclosed, the reference to the expensive Sony panel hints that they will likely be a significant component cost, contributing to the overall price of "Project Moohan." This positions Samsung’s upcoming headset as a high-end device aimed at users who prioritize visual fidelity and are willing to pay a premium for it.
Furthermore, the report indicates that Meta is also exploring the adoption of OLEDOS technology for its future VR headsets. However, Meta’s approach is said to be more cost-conscious, suggesting that they may be focusing on finding more affordable OLEDOS solutions or potentially opting for slightly lower PPI densities to maintain a more competitive price point.
The unveiling of "Project Moohan" at MWC 2025 earlier this week, though perhaps a soft launch, confirms Samsung’s commitment to entering the XR market with a technologically advanced product. The official launch of "Project Moohan" is slated for later this year, building anticipation among tech enthusiasts and industry observers eager to see how Samsung’s XR headset will compete with the Apple Vision Pro and other emerging devices.
The competition in the XR market is intensifying, and Samsung’s focus on superior display technology with "Project Moohan" signifies a strategic approach to differentiate its product and appeal to users seeking the most immersive and visually stunning XR experience. By potentially surpassing the Apple Vision Pro in display quality, Samsung aims to establish itself as a leading innovator in the XR space and capture a significant share of the growing market.
Ultimately, the success of "Project Moohan" will depend on a combination of factors, including its display performance, overall user experience, software ecosystem, and price point. However, the potential for Samsung to offer a superior visual experience compared to the Apple Vision Pro could be a major selling point and a significant advantage in the increasingly competitive XR landscape. The industry eagerly awaits the official launch of "Project Moohan" and the opportunity to evaluate its groundbreaking display technology firsthand. The stakes are high, and the potential rewards for delivering a truly exceptional XR experience are substantial. The coming months will undoubtedly be filled with speculation and anticipation as Samsung prepares to enter the next generation of extended reality.
