The Mane Family’s Legacy of Excellence in the Art of Perfumery
Founded in 1851 by Victor Mane, the Mane fragrance and aroma group has been a testament to the dedication and craftsmanship of the Mane family for generations. Guided by their motto to "grow and pass on," the family has ensured the continuity of their exceptional legacy.
A Seamless Transition of Leadership
When the fourth generation of the Mane family reached the time to pass the torch, they penned a letter to the fifth generation, inquiring about their aspirations. The eight children responded with a resounding affirmation, eager to take on the responsibility.
Among them, Samantha Mane, who oversees the Europe, Middle East, and Africa region, emerged as the visionary leader destined to succeed her father, Jean Mane, who had been president since 1995. The decision was met with unanimous approval, despite the new leader’s humble insistence that "nothing was taken for granted."
A Childhood Immersed in the World of Fragrance
Throughout her childhood, Samantha Mane was not subjected to any overt pressure to follow in the footsteps of her predecessors. However, the corridors of the family’s Bar-sur-Loup (Alpes-Maritimes) headquarters held countless cherished memories for her.
The company, with its 8000 employees in 39 countries, has achieved an impressive turnover of nearly 1.8 billion euros in 2023. It is a testament to the family’s unwavering commitment to excellence and their profound understanding of the art of perfumery.
Breaking Barriers and Embracing Innovation
Samantha Mane’s leadership has been marked by a desire to break down traditional barriers and explore new frontiers. Under her guidance, the Mane group has forged partnerships with cutting-edge technological companies, delving into the realm of artificial intelligence and data analysis to enhance their understanding of consumer preferences and market trends.
She has also placed a strong emphasis on sustainability, recognizing the importance of aligning business practices with environmental and social responsibility. The group has made significant strides in reducing its carbon footprint and promoting ethical sourcing, contributing to a more sustainable future for the industry.
A Legacy of Excellence Continues
Samantha Mane’s vision and determination have ensured the continuation of the Mane family’s legacy of excellence. She has successfully navigated the challenges of a rapidly evolving industry while remaining steadfast in her commitment to the core values that have guided the company for over 170 years.
The Mane group’s unwavering dedication to innovation, sustainability, and uncompromising quality has solidified its position as a global leader in the fragrance and aroma industry. As the fifth generation of the Mane family continues to shape the company’s future, the legacy of Victor Mane and his successors lives on, inspiring generations to come.
