Roku Unveils Streaming Stick 4K and 4K+ with Enhanced Features and Performance
Roku is bolstering its streaming device lineup with the introduction of the Roku Streaming Stick 4K and Roku Streaming Stick 4K+, marking a significant upgrade from the Streaming Stick Plus launched four years prior. These new streaming sticks promise enhanced performance, support for advanced video formats like Dolby Vision and HDR10+, and a range of user-friendly features designed to elevate the streaming experience.
The Roku Streaming Stick 4K, priced at $49.99, maintains the sleek and compact design of its predecessor, seamlessly plugging into a TV’s HDMI port. However, under the hood, it boasts a new quad-core processor that Roku claims delivers a 30% faster boot-up time, ensuring quicker access to your favorite streaming content. Furthermore, a redesigned Wi-Fi adapter promises up to twice the Wi-Fi speeds, minimizing buffering and lag for a smoother streaming experience, especially crucial for demanding 4K content.
The accompanying voice-controlled TV remote provides a streamlined way to navigate the Roku interface. The push-to-talk voice command functionality allows users to effortlessly search for channels, movies, and TV shows without the cumbersome process of typing on an on-screen keyboard. This feature is a welcome departure from the old days of tedious scrolling and typing.
Beyond performance improvements, the Roku Streaming Stick 4K also embraces ecosystem compatibility. Users can now control the device using Alexa- or Google Assistant-enabled devices, integrating seamlessly with existing smart home setups. The inclusion of AirPlay 2 support enables direct streaming and sharing of content from iPhones, iPads, and Macs, expanding the device’s versatility and appeal to Apple users.
Stepping up to the Roku Streaming Stick 4K+, available for $69.99, brings additional convenience and functionality. It includes a voice remote with hands-free search capabilities, allowing users to control their TV and streaming experience with simple voice commands without having to press any buttons. The standout feature of the 4K+ is the voice-activated lost remote finder, which emits a beeping sound to help locate the remote when it inevitably disappears into the couch cushions. A simple command like "Hey Roku, find my remote" will trigger the beeping sound, saving users from frustrating searches. Unlike the 4K’s remote, the 4K+’s voice remote also comes with a rechargeable battery, saving users from the hassle of constantly replacing batteries.
Both the Roku Streaming Stick 4K and Roku Streaming Stick 4K+ are slated for release on Roku.com and at major online retailers across the U.S. in October. This strategic launch date is intended to capture early hardware sales, capitalizing on consumer interest before the peak holiday shopping season. By getting ahead of the typical Black Friday and holiday rush, Roku aims to solidify its position in the competitive streaming device market.
In addition to the new streaming sticks, Roku also unveiled a new audio offering. TCL will be releasing a Roku TV Wireless Soundbar for $179.99 in October. Designed for easy pairing with any TV running Roku’s software, the soundbar aims to enhance the audio experience for Roku users. This seamless integration of audio and video underscores Roku’s commitment to providing a comprehensive entertainment solution.
The software side of Roku is also receiving attention with the upcoming Roku OS 10.5 update. This update will focus on improving the live TV experience, allowing users to pin the live TV guide directly to their home screen for quick and easy access. This feature will streamline the process of accessing live content and further solidify Roku’s position as a hub for both on-demand and live entertainment.
Moreover, Roku OS 10.5 will expand the functionality of voice commands, including the ability to launch Spotify and Netflix using voice control. This expansion addresses previous limitations and makes the voice control feature more comprehensive and user-friendly. By integrating popular streaming services into the voice command ecosystem, Roku aims to further simplify the streaming experience for its users.
The introduction of the Streaming Stick 4K and 4K+, along with the Roku TV Wireless Soundbar and Roku OS 10.5, represents a significant push by Roku to enhance its hardware and software offerings. The company is clearly focused on providing a seamless and user-friendly streaming experience that caters to the evolving needs of consumers. The enhanced performance, advanced video format support, and convenient features like voice control and the lost remote finder, are all designed to make Roku a compelling choice for anyone looking to upgrade their streaming setup. The strategic launch date ahead of the holiday season further demonstrates Roku’s commitment to capturing market share and solidifying its position as a leading player in the streaming device industry. By focusing on both hardware and software improvements, Roku is poised to continue its success and remain a dominant force in the ever-changing world of streaming entertainment.
