Google Sunsetting First-Generation Nest Aware: What You Need to Know
Google is phasing out its original Nest Aware subscription service, marking the end of an era for early adopters of the company’s smart home security offerings. The move, communicated to users via email on a recent Friday, will see the first-generation Nest Aware service cease operation in select regions starting in May 2025. This announcement has triggered a wave of questions and concerns among long-time Nest users, particularly those who preferred the original subscription model.
The discontinuation of the first-generation Nest Aware service brings to a close a subscription plan that was initially rolled out alongside Google’s early Nest cameras and security devices. The original Nest Aware distinguished itself with a per-camera pricing structure, where users paid a specific fee for each camera they wanted to have covered by the subscription. This model, while straightforward, often became expensive for households with multiple Nest cameras deployed across their properties. It offered continuous video recording and intelligent alerts, features that were considered cutting-edge at the time.
However, as technology advanced and the smart home landscape evolved, Google introduced the second-generation Nest Aware subscription. This new offering presented a significant shift in pricing and features. Instead of charging per camera, the current Nest Aware and Nest Aware Plus subscriptions provide a flat rate for all Nest devices within a home.
Nest Aware today is priced at $8 per month or $80 per year, granting users 30 days of event video history. For those seeking more comprehensive coverage, Nest Aware Plus is available at $15 per month or $150 per year, offering 60 days of event video history and 10 days of continuous, 24/7 recording. Both tiers include intelligent alerts such as familiar face detection, smoke alarm and carbon monoxide alarm detection, and glass breaking detection, enhancing the security and awareness capabilities of the Nest ecosystem.
In addition to the core features, Nest Aware subscribers in the United States gain access to e911, a service that allows users to directly contact emergency services through their Nest devices. Furthermore, US subscribers have the opportunity to test the Gemini-powered Google Assistant, integrating advanced AI capabilities into their smart home experience.
The transition away from the first-generation Nest Aware service was initiated in July 2023, when Google ceased offering new subscriptions for the older plan. However, existing subscribers were allowed to continue using the service, providing them with a grace period to adapt to the changes. Now, Google is taking the final step by completely discontinuing support for the original Nest Aware in certain regions.
According to the email sent to affected users, the first-generation Nest Aware subscriptions will be automatically cancelled on May 1, 2025. Customers who are impacted by this change will receive a prorated refund for any remaining time on their subscriptions. Google is also offering users the option to manually cancel their subscriptions before the automatic cancellation date.
To ensure a smooth transition, Google plans to send a second reminder email in early April, providing additional information and outlining the next steps for affected users. This proactive communication aims to minimize confusion and assist customers in migrating to the current Nest Aware subscriptions.
While the email announcement did not explicitly state the reasons behind the discontinuation of the first-generation Nest Aware, it is likely driven by several factors. These include the desire to streamline Google’s subscription offerings, reduce the complexity of supporting multiple legacy systems, and encourage users to adopt the more advanced features and capabilities of the current Nest Aware subscriptions. The flat-rate pricing of the newer plans may also be more attractive to many users, especially those with multiple Nest devices.
The initial report of this change originated from the United Kingdom, raising questions about the extent of the discontinuation across different regions. Google has yet to confirm which other countries will be affected by this change. Nest users around the world are encouraged to check their email inboxes for the announcement and to contact Google support for further clarification.
The discontinuation of the first-generation Nest Aware service marks a significant shift in Google’s approach to smart home security subscriptions. While the change may be disruptive for some long-time Nest users, it also presents an opportunity to upgrade to the current Nest Aware subscriptions, which offer enhanced features, improved pricing, and ongoing support. The transition to the new subscriptions will allow users to take advantage of the latest advancements in smart home security technology and ensure the continued protection of their homes and families.
As Google continues to evolve its smart home offerings, it is essential for users to stay informed about the latest changes and updates. By understanding the implications of the discontinuation of the first-generation Nest Aware and exploring the benefits of the current Nest Aware subscriptions, users can make informed decisions about their smart home security needs and ensure a seamless transition to the next generation of Nest Aware. Google’s smart home ecosystem continues to develop with enhanced features and capabilities, pushing the boundaries of what’s possible in home security and automation.
