Apple TV+’s Success and MLS’s Ambitions
Apple TV+ Dominates Streaming Landscape
Apple TV+ has made significant strides in the streaming industry, with its original series "Severance" emerging as the most popular on the platform, surpassing even the highly acclaimed "Ted Lasso." The show’s success is a testament to the platform’s growing popularity and the high quality of its content offerings.
Apple Music has also made an impact in the entertainment realm, with Kendrick Lamar’s Super Bowl halftime show breaking last year’s record with a staggering 133.5 million viewers. Additionally, Lionel Messi’s first MLS playoff game became Apple TV’s most-watched sporting event, further solidifying the platform’s appeal.
MLS Embraces Apple Partnership
Major League Soccer (MLS) has partnered with Apple in a major deal that aims to capitalize on the growing interest in soccer in the United States and around the world. The partnership provides Apple TV+ with exclusive broadcasting rights for all MLS games, offering fans a seamless streaming experience.
Apple’s senior vice president of services, Eddy Cue, believes that the partnership leverages the momentum surrounding soccer and positions MLS to capitalize on major events such as the upcoming World Cup and Olympics.
MLS commissioner Don Garber has also hailed the partnership, emphasizing the increased viewership for MLS games since the deal with Apple was announced.
Accessibility and Partnerships Expand MLS Reach
Apple and MLS have made a concerted effort to increase the accessibility of MLS games. The MLS Season Pass is available through various providers, including DirecTV, Xfinity, T-Mobile, and the Google Play Store. Amazon Prime Video customers can also stream MLS games through Apple TV+.
This wide distribution ensures that fans can access MLS games regardless of their device or provider, removing barriers to viewership.
"Sunday Night Soccer" and "Onside" Engage and Inform
MLS and Apple have introduced "Sunday Night Soccer," a weekly showcase featuring the league’s most compelling game. This initiative aims to engage fans with the best of MLS and provide a regular platform for exciting matches.
The partnership has also produced "Onside: Major League Soccer," an eight-part documentary series inspired by Netflix’s popular "Formula 1: Drive to Survive" series. The documentary delves into the lives of players, teams, and the league itself, providing fans with an inside look at the world of MLS.
Growth and Potential
MLS executive vice president of media Seth Bacon is optimistic about the future of the league, citing the partnership with Apple and the growing number of subscribers to MLS Season Pass.
The league’s momentum is undeniable, fueled by the arrival of superstars like Messi and the increasing interest in soccer globally. MLS and Apple are positioning themselves to capitalize on this momentum and solidify MLS as the premier domestic soccer brand in North America.
