Duchess Meghan Revives Lifestyle Brand with Daughter’s Help
Duchess Meghan Markle, renowned for her philanthropic endeavors and advocacy for social justice, has relaunched her lifestyle brand with a heartwarming twist. Formerly known as American Riviera Orchard, the brand has been reintroduced as "As Ever," a name that reflects Meghan’s enduring passion for cultivating a meaningful and fulfilling life.
A New Chapter with a Familiar Name
The Duchess’s decision to change the brand’s name stems from a desire for inclusivity and a broader representation of her passions beyond the geographical limitations of Santa Barbara. "As Ever" encapsulates the essence of the brand as a reflection of Meghan’s multifaceted interests and her unwavering commitment to sharing her knowledge and experiences.
The Power of Collaboration
The relaunch of As Ever coincides with the impending debut of Meghan’s highly anticipated Netflix series, "With Love, Meghan." This partnership with Netflix extends beyond the show itself, providing a platform for Meghan to seamlessly integrate her lifestyle brand with her media presence.
A Glimpse into Meghan’s World
The newly launched website for As Ever invites followers to "save their seat at the table" by subscribing with their email address. While the site currently features a minimalistic homepage, it promises to offer a glimpse into Meghan’s daily routines, culinary adventures, and gardening practices. A charming photograph adorning the homepage captures Meghan running across a grassy field alongside her daughter, Princess Lilibet, adding a touch of warmth and authenticity.
A Return to Roots
Meghan’s foray into the lifestyle space is not entirely new territory. Before her royal journey, she successfully ran the popular lifestyle blog, The Tig. Closed in 2017, The Tig provided a platform for Meghan to share her perspectives on fashion, food, travel, and wellness, connecting her with a loyal following.
Culinary Creations and Sustainable Living
As Ever reflects Meghan’s longstanding love for cooking, crafting, and gardening. The brand’s focus on health, sustainability, and mindful living aligns with the Duchess’s personal values and her commitment to promoting a balanced and fulfilling life.
Behind-the-Scenes Insights
In an intimate Instagram video captured by Prince Harry, Meghan offers a glimpse into the creative process behind As Ever. Off-camera, Harry can be heard encouraging his wife, adding a touch of playful banter to the moment.
A Community of Inspiration
Through As Ever, Meghan aims to create a platform that fosters a sense of community and shared purpose. She envisions the brand as a space where followers can engage with her ideas, learn from her experiences, and connect with like-minded individuals who seek personal growth and well-being.
Product Expansion
While the current website for As Ever does not offer any specific products, trademark documents indicate that the brand will encompass a range of lifestyle products, including jams, jellies, tablecloths, and tableware. Future product launches are expected to align with Meghan’s commitment to sustainability and mindful living.
Netflix Debut
"With Love, Meghan" is set to premiere on Netflix in March 2023. The series will feature Meghan sharing her culinary and gardening expertise, offering practical tips and inviting viewers into her world. Guests will include friends and experts who share Meghan’s passion for wholesome living and meaningful conversations.
Conclusion
Duchess Meghan’s relaunch of As Ever marks a new chapter in her entrepreneurial journey. With her daughter Lilibet by her side, Meghan invites her followers to join her on a path of personal growth, mindful living, and shared experiences. Through her lifestyle brand and upcoming Netflix series, she continues to inspire and empower others to live a life filled with purpose, creativity, and joy. The future holds endless possibilities for As Ever as the Duchess embarks on this exciting new venture.
