Lionel Messi’s ‘Más+ by Messi’ Hydration Drink Fuels Inter Miami FC
Miami, Florida – Argentine soccer legend Lionel Messi’s sports hydration drink, Más+ by Messi, has partnered with Inter Miami FC as their official sports hydration beverage. The partnership, announced on Thursday, marks a significant milestone for both parties.
Hydrating Elite Athletes and Fans Alike
During games and training sessions, Inter Miami players, including Messi himself, will rely on Más+ to replenish their electrolytes and stay hydrated. The drink will also be distributed to fans during brand activations at Inter Miami home matches at Chase Stadium in Fort Lauderdale, Florida.
Supporting Youth Development
Beyond its use on the field, Más+ by Messi will also be provided to Inter Miami’s academy players, reflecting Messi’s commitment to fostering young soccer talent. The drink will support aspiring athletes as they embark on their soccer journeys.
Messi’s Passion for Hydration
"It’s a huge honor and joy that Más+ by Messi is becoming a partner of Inter Miami," said Messi, the reigning MLS MVP. "When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins."
A Star-Studded Partnership
Messi’s association with Inter Miami is the latest in a series of high-profile developments surrounding the eight-time Ballon d’Or winner ahead of the 2025 MLS season. Messi made a notable appearance at Super Bowl 59 in New Orleans and featured in an Apple advertisement promoting MLS Season Pass. He also showcased Inter Miami’s new pink-striped jersey, which will be available worldwide on Friday.
‘Más’ Than Just Hydration
The name Más+ encapsulates Messi’s relentless pursuit of excellence. "This name captures what my life and career have always been about: Más means more. I believe we can always give a bit more, and I’ve achieved more than I thought was possible by thinking positively," Messi stated on Instagram last year.
Product Availability and Variety
Más+ by Messi debuted in June 2022, with bottles available in the United States and worldwide through www.masbymessi.com. The drink features four distinct flavors inspired by Messi’s soccer achievements: Miami Punch, Orange d’Or, Berry Copa Crush, and Limón Lime League.
Like Messi’s iconic No. 10 jersey, the 16.9-ounce bottles of Más+ contain just 10 calories and a gram of cane sugar. Cristiano Ronaldo fans can indulge in 12-ounce cans with even lower calorie and sugar content.
Brand Presence and Activation
Throughout Inter Miami’s training sessions, Más+ will be prominently displayed on branded coolers and towels. The drink will also be featured alongside players and coaches during the club’s home press conferences.
Preseason Preparations Conclude
Messi and Inter Miami will conclude their preseason with a match against MLS rivals Orlando City on Friday in Tampa, Florida. Their Concacaf Champions Cup campaign begins on February 18 against Sporting Kansas City, followed by the opening of the 2025 MLS season on February 22 at home against New York City FC.
Conclusion
The partnership between Más+ by Messi and Inter Miami FC is a testament to both the exceptional hydration offered by the drink and Messi’s dedication to the sport. This collaboration will enhance Inter Miami’s hydration strategy, inspire young athletes, and provide fans with unique brand experiences. As the 2025 MLS season approaches, Messi and Inter Miami look to make a significant impact on the field and beyond.
