LEGOLAND Unveils Global LEGO Festival: A Celebration of Play, Creativity, and Imagination
Get ready to unleash your inner child and embark on an unforgettable adventure! This May, LEGOLAND Resorts worldwide are transforming into vibrant hubs of play, creativity, and imagination with the launch of the inaugural LEGO Festival. This global celebration, a collaborative effort between the LEGO Group and Merlin Entertainments, is designed to be a child’s first festival experience, igniting a passion for play that will last a lifetime.
The LEGO Festival is more than just a series of fun-filled activities; it’s a powerful statement about the importance of play in children’s development. Research from the American Academy of Pediatrics has consistently demonstrated that playtime is crucial for fostering social-emotional wellbeing, cognitive skills, and self-regulation. Recognizing this profound impact, the LEGO Festival aims to create an environment where families can reconnect through play and children can explore their boundless potential.
Fiona Eastwood, CEO of Merlin Entertainments, emphasizes the festival’s significance, stating, "As a first festival for Merlin Entertainments, we wanted to be sure LEGO Festival is a place for fun and memorable experiences for the entire family, where imaginations can run wild and creativity knows no limits. LEGO Festival will embody what LEGOLAND is all about – play as a way of life."
The LEGO Festival will unfold across seven LEGOLAND Resorts in five countries, promising a truly global celebration of play. Each resort will be transformed into a playground of interactive zones, each designed to inspire play and imagination in unique ways.
Embark on a Journey Through Five Immersive Zones
The LEGO Festival will feature five distinct interactive zones, each offering a different facet of play and creativity:
- Music Zone: Immerse yourself in a world of melodic exploration. Engage in interactive musical experiences, create your own LEGO-inspired instruments, and groove to the rhythm of playful tunes.
- Creativity Zone: Unleash your inner artist in a haven of boundless creativity. Build, design, and construct with LEGO bricks, participate in collaborative art projects, and let your imagination run wild.
- Dance Zone: Get your groove on and dance to the beat of the LEGO Festival. Learn new dance moves, participate in interactive dance challenges, and celebrate the joy of movement.
- Gaming Zone: Dive into a world of digital adventures and LEGO-themed games. Test your skills in exciting challenges, compete with friends and family, and experience the thrill of victory.
- Chilling Out Zone: Take a break from the excitement and unwind in a relaxing oasis. Enjoy storytelling sessions, participate in calming activities, and recharge your batteries for more playtime adventures.
Discover New LEGO Models Designed to Inspire Play
In addition to the interactive zones, LEGOLAND will unveil 49 new, large-scale LEGO models designed to inspire play and spark creativity. These impressive creations will serve as visual prompts, encouraging children to imagine new worlds, build unique structures, and develop their storytelling skills.
A Commitment to Inclusivity
LEGOLAND is dedicated to creating an inclusive environment for all guests. The parks are continuously enhancing their accessibility and becoming more autism-friendly.
A Play Pact for a Brighter Future
The LEGO Festival is not only about creating memorable experiences for families; it’s also about giving back to the community. At the end of their festival journey, guests will be invited to make a "Play Pact," a promise to always prioritize playtime. For every pact made, Merlin Entertainments and the LEGO Group will donate playtime opportunities to underserved children and their families at LEGOLAND Resorts.
David Buxbaum, Senior Vice President, LEGO Brand Parks & Experiences at the LEGO Group, emphasizes the importance of this initiative, stating, "At the LEGO Group, we believe that play is essential for every child’s development and happiness. This is an invitation to families around the world to come together and experience the transformative power of play in a fun and engaging environment. We can’t wait to see children and families create lasting memories at LEGOLAND Resorts around the world.”
Mark Your Calendars
The LEGO Festival kicks off on May 3rd and extends across six weekends, culminating on June 11th, International Day of Play. This day, adopted by the United Nations in 2024, recognizes the profound benefits of play in children’s lives.
Locations
The LEGO Festival will be held at the following LEGOLAND Resorts:
- LEGOLAND California Resort
- LEGOLAND Florida Resort
- LEGOLAND New York Resort
- LEGOLAND Billund Resort (Denmark)
- LEGOLAND Deutschland Resort (Germany)
- LEGOLAND Windsor Resort (UK)
- LEGOLAND Japan Resort
Admission
The cost to attend the LEGO Festival is included with regular admission to the LEGOLAND Resorts.
Get Ready for an Epic Celebration of Play
The LEGO Festival promises to be an unforgettable experience for families, offering a unique opportunity to reconnect through play, unleash creativity, and make lasting memories. Don’t miss this epic reminder to keep playtime a priority and celebrate the transformative power of play at LEGOLAND Resorts worldwide!
Guests will be greeted with a memorable photo and kids will be given a special lanyard to explore all the zones.
