Controversial Rebranding Plans for State Road and Traffic Agency Halted
Introduction
The state government has abandoned its controversial plans to rebrand the State Agency for Road Construction and Traffic (LBV) at a significant cost. This decision follows a request from the FDP in the spring of 2023.
Reasoning for Cancellation
In a report, the state government emphasized the central importance of the term "road construction." They argued that a name change could create the false impression that the agency only focuses on traffic in the narrow sense. This would diminish the agency’s efforts in road construction and the development of modern mobility solutions, such as cycling.
Financial Implications
The state government also highlighted the substantial costs associated with a name change, estimated at 210,000 euros. This includes the adaptation of technical and paper-based documents, IT systems, and external branding, such as signage.
Focus on Core Tasks
The Ministry of Transport stressed that it believes scarce budget resources should be used effectively. It stated that the agency should concentrate on its core tasks and actively contribute to the transition to sustainable mobility.
Political Background
In their 2022 coalition agreement, the CDU and Greens parties had agreed to rename the agency. However, this decision has now been reversed.
Additional Information
- The FDP’s Bernd Buchholz, a former Minister of Transport, welcomed the cancellation of the rebranding plans, calling them "nonsensical."
- The agency will continue to use the term "road construction" in its name, highlighting its commitment to a holistic approach to mobility.
- The agency will focus on infrastructure that accommodates both the growing demand for cycling and the requirements of motorized traffic.
Conclusion
The state government’s decision to abandon its rebranding plans for the LBV highlights the importance of considering both the financial and functional implications of such changes. By focusing on core tasks and maintaining the term "road construction" in its name, the agency can continue to play a vital role in the state’s transportation infrastructure and the transition to sustainable mobility.
