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Google Rebrands "Gemini Extensions" as "Apps" in Latest Update

Google is streamlining the Gemini experience, announcing a key renaming within its AI ecosystem. What were previously known as "Gemini Extensions" are now simply referred to as "apps." This change, rolled out in the latest beta version of the Google app on Android (version 16.8), represents a shift in terminology aimed at making the functionality more accessible and understandable to a broader audience.

The rebranding is evident throughout the Gemini interface. The term "Extensions" has been completely phased out, replaced by "apps" in key areas such as the account menu and the dedicated page for managing individual tool access. Users will now see "apps" listed where "Extensions" previously resided, providing a more intuitive and relatable label for these functionalities.

While the renaming might seem purely cosmetic, it signals a deeper strategy by Google to integrate Gemini seamlessly into users’ daily workflows. The core functionality remains unchanged; users can still enable or disable specific tools to enhance Gemini’s capabilities and tailor it to their specific needs. The change seems to be more aimed at how it is perceived by the audience using it.

A More Accessible Name?

The decision to move from "Extensions" to "apps" likely stems from a desire for wider appeal and increased user comprehension. While the concept of "extensions" is familiar to those who frequently use web browsers and their associated add-ons, the term might not resonate with the average user. "Apps," on the other hand, are a ubiquitous part of the digital landscape, ingrained in the vocabulary and understanding of smartphone users worldwide.

Almost every smartphone user, whether on Android or iOS, interacts with "apps" on a daily basis. They represent self-contained functionalities, offering a range of services from social media to productivity tools, entertainment, and more. By associating Gemini’s tools with the familiar concept of "apps," Google aims to demystify the AI platform and make it feel more approachable and manageable for a larger audience.

This shift in terminology could be particularly beneficial as Google continues to expand Gemini’s reach and integrate it into various Google services, where ‘apps’ is more commonly used. A familiar name is likely to encourage more exploration of these capabilities.

Implications for Different Services

The rationale behind the renaming is particularly evident when considering Gemini’s integration with Google services like Workspace, Messages, Google Home, and YouTube. In these contexts, the term "apps" aligns naturally with the existing ecosystem. For example, a Gemini "app" for YouTube could allow users to easily summarize videos, find specific information within them, or even generate related content ideas. The use of "apps" makes the features feel more coherent with the overall experience.

However, the transition to "apps" may feel less intuitive when applied to functionalities that access core phone features, such as those categorized under "Utilities." The original term, “Extensions,” aptly described the way these tools expanded Gemini’s capabilities by leveraging existing phone functionalities. For instance, an extension might allow Gemini to set alarms, make calls, or access contacts. This could be confusing as "utilities" isn’t necessarily the kind of language users associate with "apps."

Visual Consistency and Future Updates

Despite the rebranding, Google hasn’t yet updated all the visual elements associated with the "apps." The logo in the account menu, for instance, still displays a generic extension icon, rather than a dedicated icon representing "apps." This inconsistency suggests that the rebranding is still in progress and that Google may introduce updated visuals in future updates to complete the transition.

It’s also important to note that the rebranding is currently limited to the Android version of the Google app beta. The change is not yet reflected on the web interface at gemini.google.com/extensions, indicating a phased rollout across different platforms. Users can anticipate the updated terminology to appear on the web version in the near future.

Minor UI Tweak on the Homescreen

Alongside the renaming of "Gemini Extensions" to "apps," Google has also implemented a small but noticeable user interface (UI) tweak on the Gemini homescreen. The model picker, which allows users to select the desired Gemini model (e.g., Gemini Pro, Gemini 1.5 Pro), has been redesigned.

Previously, the selected model was displayed with a triangle icon next to the Gemini tier, centered in a way that some users found visually unappealing. The new UI replaces this with a small "pill"-shaped indicator that includes the name of the current model and a downward-facing chevron. This change not only improves the aesthetics of the homescreen but also provides a clearer and more intuitive way for users to identify and switch between different Gemini models.

This redesign also promotes ease-of-use. The downward-facing chevron clearly indicates that the "pill" is interactive, inviting users to tap on it to access the model selection menu.

A Step Towards Broader Adoption

The renaming of "Gemini Extensions" to "apps," along with the homescreen UI tweak, reflects Google’s commitment to refining the Gemini experience and making it more accessible and user-friendly. By adopting familiar terminology and improving the visual design, Google aims to encourage broader adoption of its AI platform and integrate it more seamlessly into users’ daily lives. While the changes may seem minor on the surface, they represent a strategic effort to demystify AI and empower users to harness its full potential.

These updates serve as a sign that Google is actively listening to user feedback and working to improve the overall Gemini experience. As Gemini continues to evolve, we can expect to see further refinements and enhancements aimed at making AI more accessible, intuitive, and valuable for everyone. It will be interesting to observe the user’s reaction to the change and whether the new name does indeed contribute to wider adoption.

The integration with other google apps, like youtube and gmail, will be the test. If the ‘apps’ provide useful and time-saving functions, Gemini will definitely become a part of a daily routine for many users.