Frontier Airlines Steps In to Offer Free Checked Bags as Southwest Adjusts Baggage Policy
In a move that is sure to attract the attention of budget-conscious travelers, Frontier Airlines has announced a limited-time promotion offering a free checked bag on select flights throughout the summer. This announcement comes hot on the heels of Southwest Airlines’ decision to discontinue its long-standing policy of allowing two free checked bags for most passengers, a move that has sparked considerable debate and dissatisfaction among some of Southwest’s loyal customer base.
Frontier’s CEO, Barry Biffle, framed the new promotion as a direct response to the evolving landscape of airline travel and a commitment to providing value to customers. In a press release, Biffle stated, "We’ve always had heart. Some airlines are walking away from what travelers love, but we’re running towards it. Think of this as the ultimate ‘divorce your old airline’ deal." The message is clear: Frontier is positioning itself as the airline that listens to its customers and offers the perks they desire, even as other airlines scale back on such benefits.
The free checked bag offer is tied to Frontier’s "economy bundle," which already includes a complimentary carry-on bag, seat selection, and the flexibility to make flight changes. This comprehensive package, coupled with the free checked bag, aims to provide travelers with a more comfortable and convenient travel experience without the burden of extra fees. The promotion applies specifically to nonstop flights departing between May 28 and August 18. To take advantage of this offer, customers must book their flights by March 24 and use the promo code FREEBAG during the booking process.
The airline has also indicated that the free checked bag promotion may become a permanent fixture, depending on the level of customer response. This suggests that Frontier is carefully monitoring the success of the program and is open to making long-term changes to its policies based on traveler feedback and demand.
"At the end of the day, travelers just want to be valued," Biffle added. "We’re bringing back the things people love about flying – free bags, free seat selection, and flexibility – without the extra fees. No games, just great value." This statement encapsulates Frontier’s strategy of differentiating itself in a competitive market by focusing on customer satisfaction and transparent pricing.
The timing of Frontier’s announcement is particularly noteworthy, given the recent changes at Southwest Airlines. Southwest’s decision to end its two-free-checked-bags policy is part of a broader set of changes the airline is implementing, including the introduction of premium seating options and assigned seating. While these changes may be intended to enhance the travel experience for some passengers and boost revenue for the airline, they have also alienated some long-time Southwest customers who valued the airline’s traditional policies.
Frontier’s move to offer free checked bags can be seen as a strategic attempt to capitalize on the dissatisfaction of these Southwest customers and attract them to Frontier’s more value-oriented offerings. By providing a free checked bag, along with other benefits like free carry-on bags and seat selection, Frontier is aiming to present itself as a viable alternative for travelers who are seeking a more affordable and flexible travel experience.
It’s important to note that Frontier has also been making its own changes in recent months. The airline has announced plans to introduce first-class seating on its planes later this year. This move suggests that Frontier is not only focused on attracting budget travelers but also aiming to appeal to a broader range of customers who are willing to pay for a more premium travel experience.
The introduction of first-class seating, coupled with the free checked bag promotion, indicates that Frontier is pursuing a multi-faceted strategy of offering value and choice to its customers. By catering to both budget-conscious travelers and those seeking a more luxurious experience, Frontier is positioning itself to compete effectively in the evolving airline industry.
The announcement of Frontier’s free checked bag promotion has generated considerable buzz in the travel community, with many travelers expressing enthusiasm for the offer. The promotion is likely to be particularly appealing to families and those traveling with bulky items who would otherwise face significant baggage fees.
However, it’s also important to consider the potential drawbacks of flying with a budget airline like Frontier. While Frontier offers attractive prices and promotions, it also typically charges extra fees for many services that are often included in the price of tickets on traditional airlines. These fees can include charges for seat assignments, priority boarding, and even snacks and drinks.
Therefore, travelers who are considering taking advantage of Frontier’s free checked bag promotion should carefully weigh the overall cost of their trip, including any potential extra fees, before making a booking. They should also compare Frontier’s offerings with those of other airlines to ensure that they are getting the best value for their money.
Ultimately, Frontier’s decision to offer free checked bags is a welcome development for travelers, especially in light of recent changes in the airline industry. The promotion offers a chance to save money on baggage fees and enjoy a more comfortable and convenient travel experience. Whether the promotion becomes permanent will depend on customer response and Frontier’s overall business strategy, but it’s clear that the airline is committed to providing value and choice to its customers.
