Fox News Dominates January Digital News Landscape Amidst Historic Events
Fox News Digital Surges, CNN and MSNBC Flounder
January 2023 marked an unprecedented month in digital news consumption, as Americans turned to Fox News Digital for comprehensive information and analysis. The month kicked off with the tragic New Year’s Day terrorist attack on Bourbon Street in New Orleans, followed by the inauguration of President Donald Trump as the 47th President of the United States on January 20.
Fox News Digital emerged as the clear frontrunner, amassing over 121 million unique multiplatform visitors, its third-highest monthly total in history. This represents an 11% surge compared to January 2024, while CNN lost 1% of its total unique multiplatform visitors.
The news-driven month featured a barrage of notable events, including the crossfire between Hollywood stars Blake Lively and Justin Baldoni, the deadly January 29 Washington, D.C. plane crash, Elon Musk’s daily headlines as the leader of DOGE, devastating wildfires across Los Angeles, CNN’s loss in a high-stakes defamation trial, and the NFL playoffs.
Fox News Digital Leads in Multiplatform Metrics
Fox News Digital further cemented its dominance by leading all news brands, including CNN, The New York Times, CBS News, NBC News, ABC News, and USA Today, in both multiplatform views and minutes.
In terms of multiplatform views, Fox News Digital garnered an impressive 2.2 billion, surpassing The New York Times’ 1.6 billion and CNN’s 1.2 billion.
Fox News Digital also secured a remarkable 4.6 billion total multiplatform minutes, its best performance in the category since November 2020. The network experienced a 40% growth in total multiplatform minutes compared to the first month of 2024, while CNN saw a 14% decline to 1.6 billion total multiplatform minutes. The New York Times slipped 5% to finish with 1.5 billion.
Fox News Dominates YouTube and Social Media
Fox News also triumphed on YouTube, doubling its closest competitor and surpassing one billion social media video views for the first time. The network emerged as the top news brand on YouTube with 410 million video views, a 145% lead over the nearest competitor, NBC News, according to Emplifi.
Fox News’ dominance extends to social media, where it boasted the highest engagement among the competitive set, with an impressive 61 million total social interactions, representing a 171% increase from 2024. The network surpassed one billion social video views across TikTok, Instagram, Facebook, and X combined.
Other Key Digital Metrics
- The Fox News Mobile App reached 6.9 million unique visitors in January.
- FOXBusiness.com generated 160 million multiplatform views in January, outperforming CNN Business for the 34th consecutive month and Bloomberg.com for the 45th straight month.
- Fox News Digital, CBS News, NBC News, The Washington Post, and ABC News have opted in to include Social Incremental in their total digital multiplatform unique visitors, while CNN and The New York Times have not opted in.
Conclusion
Fox News Digital cemented its position as the leading news destination in January 2023, providing Americans with comprehensive coverage of pivotal events. The network’s dominance across digital platforms, including multiplatform views, minutes, YouTube, and social media, underscores its unwavering commitment to providing high-quality news and analysis.
