Unveiling Cinco de Mayo: History, Celebrations, and Deals
Cinco de Mayo, landing on Monday, May 5th this year, presents a vibrant opportunity to immerse ourselves in Mexican heritage and culture. However, before diving headfirst into margaritas, Modelo beers, and plates piled high with chips and queso, it’s worth taking a moment to understand the true significance of this celebrated day. Often mistaken for Mexico’s Independence Day, Cinco de Mayo actually commemorates a pivotal military victory.
Many erroneously equate Cinco de Mayo with the Fourth of July in the United States, assuming it marks Mexico’s independence. However, this is a common misconception. Mexico achieved its independence from Spain on September 16, 1810, a date of profound national importance. Furthermore, the Mexican Revolution, a transformative period of social and political upheaval, began on November 20, 1910, and continued for a decade.
The historical context of Cinco de Mayo lies in the Battle of Puebla on May 5, 1862. This battle marked a crucial moment in Mexico’s struggle against French forces led by Napoleon III, the nephew of Napoleon I. Against all odds, a significantly smaller Mexican army, composed of enlisted soldiers and dedicated volunteers, triumphed over 6,000 well-equipped French troops, according to History.com.
The victory at Puebla held significant strategic importance. It effectively prevented the French from establishing a stronger foothold in Mexico and potentially aiding the Confederate States of America during the American Civil War. This Mexican victory resonated deeply, with newspapers reporting celebrations among Mexican-Americans and Latinos in California as early as that same year.
Today, Cinco de Mayo is celebrated with varying degrees of enthusiasm and understanding across the United States. According to research firm Numerator, nearly one in five Americans (17%) anticipates celebrating Cinco de Mayo this year. The survey indicates that most celebrators plan to engage in festive activities such as dining out (38%), gathering with family and friends (35%), or enjoying drinks at bars or restaurants (33%).
For those eager to partake in the Cinco de Mayo festivities, numerous restaurants and brands are offering special deals and promotions. However, it is always advisable to confirm participation with your local branch before venturing out.
Chipotle: The popular fast-casual chain is taking its Cinco de Mayo celebration into the digital realm with a game on Roblox. Starting at 6 p.m. ET/ 3 p.m. PT on May 5th, players can win a free burrito by participating in the "Ingredient Quest" within the Burrito Builder experience on Roblox. The first 50,000 players to successfully collect all 53 unique ingredient cards will unlock an offer for a free entrée. To participate, visit www.roblox.com/chipotle.
Taco Bell: Taco Bell has announced several deals leading up to and extending beyond Cinco de Mayo. Keep an eye on their website and app for specific offers and promotions.
Teremana Tequila: Dwayne "The Rock" Johnson and his Teremana Tequila brand are celebrating Cinco de Mayo for the fifth consecutive year with their "Guac on the Rock" promotion, now expanded to include all appetizers. Customers who purchase any cocktail made with Teremana Tequila can receive a rebate for any appetizer up to $10 via Venmo. This offer is valid through May 31st, with a total of up to $1 million in rebates available. Additionally, when you buy one or more bottles of Teremana Tequila from any off-premise DoorDash retail location through May 12th, you’ll receive a $10 discount code that can be used to purchase guacamole or any appetizer during the promotion period.
Chuys: The Austin-based Tex-Mex chain, Chuys, is offering Cinco de Mayo specials all day on May 5th. These include an appetizer special featuring $5 Queso Bowls, including the popular Boom-Boom Pow, layered with refried beans, Boom-Boom Sauce, lettuce, pico de gallo, sour cream, guacamole, and jalapeños. Drink specials include $6 regular or $9 Grande signature House ‘Ritas, served frozen or on the rocks (Grande ‘Ritas come in a keepsake giveaway cup), plus $1 floaters, and $1 off Corona, Modelo, and Dos Equis beers. Cinco de Mayo also coincides with limited-time menu offerings, including Pork Boom-Boom Enchiladas and Macho Burritos, available through June 8th.
5-Hour Energy and Taco Johns: In a unique collaboration, the energy shot brand 5-Hour Energy has teamed up with the Mexican fast-food chain Taco Johns for a limited-edition Cinco de Mayo promotion. When you purchase a pack of the limited-edition Cinco de Mango 5-hour Energy Shots online, you will receive a free bottle of Taco John’s Energizing Hot Sauce, a mango habanero sauce infused with 200 milligrams of caffeine per bottle. Follow 5-Hour Energy on Instagram for updates on when the next supply of shots and sauce will be available on the 5-Hour Energy online store. Separate drops are scheduled for May 5th and May 8th. Select Taco Johns locations near Minneapolis, Milwaukee, Kansas City, and Boston will also offer a free bottle of Taco John’s Energizing Hot Sauce with the purchase of a "No Siesta Fiesta" Bundle.
As you celebrate Cinco de Mayo, remember its historical context and the significance of the Battle of Puebla. While enjoying the festive atmosphere, delicious food, and refreshing drinks, take a moment to appreciate the rich cultural heritage and resilience of the Mexican people. Whether you choose to dine out, gather with friends and family, or participate in online promotions, Cinco de Mayo offers a wonderful opportunity to learn, celebrate, and connect with Mexican culture. Remember to celebrate responsibly and be mindful of the origins and meaning of this important day. Before indulging in the advertised specials, make sure to confirm their availability at your nearest location to avoid any disappointment. Have a safe and enjoyable Cinco de Mayo!
