Buffalo Wild Wings Unleashes the B-Dubs Vision Goggles and a Slam Dunk of New Menu Items for March Madness
Buffalo Wild Wings is pulling out all the stops to ensure its customers don’t miss a single buzzer-beater, fast break, or thrilling upset during the frenzy of March Madness. Beyond its ubiquitous wall-to-wall televisions already broadcasting the college basketball tournament in all its glory, the restaurant chain is introducing a novel piece of eyewear designed to maximize viewing potential: the B-Dubs Vision Goggles. Alongside this unique accessory, Buffalo Wild Wings is also rolling out a fresh lineup of menu items, including two new sandwiches and a pair of limited-edition sauces, all geared towards enhancing the ultimate March Madness viewing experience.
The B-Dubs Vision Goggles, described as a unique (and perhaps slightly eccentric) invention, are designed to allow wearers to simultaneously monitor multiple television screens. The contraption features four arms supporting five mirrors, enabling a panoramic view of the sporting action. Three of these mirrors rotate into various positions, allowing for customisable viewing angles. Another mirror bends laterally for optimal peripheral vision, while the final mirror extends in and out, providing focus control for different screen distances.
Buffalo Wild Wings is positioning these goggles as the key to unlocking true "March Madness overload," effectively eliminating the need to choose between simultaneously broadcast games. The company’s press release enthusiastically claims that with every game viewable at once, fans will be free to cheer on all their teams without missing a single crucial moment. The goggles, available for a limited time, will be offered for purchase at bdubsvisiongoggles.com starting March 17th at 9:00 AM Eastern Time and will cost $9.99.
Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings, expressed the company’s excitement about this new offering. “What makes March Madness so exciting is the sheer amount of can’t miss games and moments happening at once,” Meline stated in the news release. “B-Dubs is the only place you can watch it all, with over 60 wall-to-wall TVs playing the men’s and women’s games simultaneously. So, we created these one-of-a-kind goggles to assist our most devoted March Madness fans catch even more action than two eyeballs will allow.”
While the B-Dubs Vision Goggles are undoubtedly a conversation starter, Buffalo Wild Wings is also catering to more traditional forms of sensory enjoyment with a range of new food and beverage offerings. The sports bar chain has announced the arrival of two exciting new sandwiches to its menu: the Beer Cheese Cheesesteak and the Chicken Parm Melt.
The Beer Cheese Cheesesteak promises a savory explosion of flavor, featuring shaved sirloin steak generously smothered in B-Dubs’ signature beer cheese and classic American cheese. Grilled onions add a touch of sweetness, while a sprinkle of green onions provides a fresh and vibrant finish. All of these ingredients are served on a toasted sub roll, ensuring a hearty and satisfying experience.
For those craving Italian-inspired comfort food, the Chicken Parm Melt is a tempting option. This sandwich features crispy, breaded chicken paired with a mozzarella stick for added cheesy goodness. B-Dubs’ Parmesan Garlic sauce adds a rich and aromatic layer, while pepper jack cheese provides a subtle kick. A sprinkle of parmesan cheese, a slathering of marinara sauce, and a dusting of Italian seasoning complete the ensemble, served on a toasted sub roll.
Beyond the sandwiches, Buffalo Wild Wings is also introducing two limited-edition sauces designed to complement its famous wings. The Buffalo Bleu sauce combines the tangy heat of Buffalo sauce with the creamy tang of bleu cheese, accented by a touch of cayenne pepper and garlic for an extra punch. Meanwhile, the BBQ Ranch sauce offers a sweet and savory blend, combining the smoky sweetness of BBQ sauce with the cool creaminess of ranch dressing. These new sauces provide fans with even more ways to customize their wing experience during the tournament.
Adding to the March Madness celebration, Buffalo Wild Wings is offering a BOGO deal on boneless wings on Thursday, March 20th. Customers can buy one order of boneless wings and get another one free for dine-in, takeout, or delivery. This promotion encourages fans to gather at their local Buffalo Wild Wings to enjoy the tournament action with friends and family, fueled by delicious food and refreshing beverages.
This comprehensive strategy, combining a unique novelty item with enticing new menu options and promotional deals, positions Buffalo Wild Wings as the ultimate destination for March Madness viewing. The B-Dubs Vision Goggles offer a fun and attention-grabbing way to engage with the tournament, while the new sandwiches and sauces cater to the appetites of hungry fans. With its extensive television coverage and welcoming atmosphere, Buffalo Wild Wings is undoubtedly aiming to be the go-to spot for basketball enthusiasts during this exciting time of year. The company hopes that these efforts will translate into increased foot traffic, positive brand recognition, and ultimately, a successful March Madness season.
