Berentzen Reports Slight Revenue Decline, Boosted EBIT in 2024
Haselünne, Germany – Beverage manufacturer Berentzen Group has announced a preliminary revenue dip for the 2024 fiscal year, alongside an improved earnings before interest and taxes (EBIT).
Revenue Dip Attributed to Market Challenges
Preliminary figures indicate that Berentzen’s revenue for 2024 amounted to €181.9 million, a slight decrease from €185.7 million in the previous year. According to company management, this revenue setback primarily stems from declining sales volumes and the divestment of the Grüneberg production facility and associated mineral water brands.
Improved Profitability Driven by Product Margins
Despite the revenue decline, Berentzen reported a notable improvement in its EBIT, which amounted to €10.6 million in 2024, up from €7.7 million in the previous year. CEO Oliver Schwegmann attributed this increase primarily to improved product margins, highlighting the company’s efforts to enhance its profitability.
"Our focus on optimizing our product mix and increasing our cost efficiency has enabled us to achieve a more favorable earnings position," Schwegmann said.
Market Outlook and Growth Initiatives
Schwegmann acknowledged the ongoing challenges facing the company, particularly in terms of market conditions, which have impacted consumer spending. To address these challenges, Berentzen plans to strengthen its sales channels and ramp up marketing and communication investments in 2025.
"We are committed to driving growth and regaining market share in the coming year," Schwegmann stated.
Expansion and Innovation to Fuel Growth
Berentzen’s strategic priorities for 2025 include expanding its distribution network, developing innovative products to meet evolving consumer demands, and pursuing strategic acquisitions and partnerships. The company aims to leverage its established brands, such as Berentzen liqueurs, Sinalco, and Mio Mio, to capitalize on growth opportunities.
Commitment to Sustainability
In addition to financial performance, Berentzen emphasized its commitment to sustainability. The company is implementing initiatives to reduce its environmental footprint, promote ethical sourcing, and contribute to social well-being in its operating communities.
Financial Results and Forecast
The company’s final financial results for 2024 and its financial forecast for 2025 are scheduled to be released on March 27, 2025. Investors and stakeholders will be closely monitoring these announcements for further insights into Berentzen’s business trajectory and growth prospects.
About Berentzen Group
Berentzen Group is a leading beverage manufacturer headquartered in Haselünne, Germany. The company is renowned for its diverse portfolio, including liqueurs, soft drinks, and mineral water. Berentzen’s products are distributed in over 70 countries worldwide.
