The Rise of Après-Ski: A Festive Revolution in the French Alps
Nestled amidst the towering peaks of Mont-Blanc, the atmosphere at La Folie Douce terrace in Megève could rival that of a summertime extravaganza in Saint-Tropez. But there’s one key difference: the revelers, clad in ski attire, glide and dance across the snow.
For Juliette, a 26-year-old from Boston, this lively après-ski scene has long been a dream. "I’ve always wanted to ski in Europe for the iconic party vibe, and I’m not disappointed," she enthuses. "The atmosphere is just incredible."
Redefining the Après-Ski Experience
In recent years, après-ski festivities have taken the French mountains by storm. The concept? Instead of partying into the wee hours, skiers and snowboarders gather at outdoor restaurants and bars from mid-afternoon onwards. DJ sets, live musicians, champagne, and a vibrant atmosphere await.
By 2025, these open-air discos perched over 6,500 feet above sea level have reached unprecedented heights. In Megève, the number of nightclubs has dwindled from a dozen to a single establishment. While the party spirit has not diminished, it has undergone a transformation.
"What’s new is these outdoor dining spots that combine DJ sets, dancers, and live music," explains Caroline Denat, director of the city’s Tourism Office. "They open early and close at 5 pm."
The Origins of the Après-Ski Craze
The Savoyard franchise La Folie Douce pioneered the French après-ski concept in 1980. "I was inspired by the renowned Austrian model and adapted it to suit French tastes," founder Luc Reversade told Le Figaro.
With seven locations across the Northern Alps, La Folie Douce restaurants attract nearly a thousand revelers daily. According to Reversade, their success lies partly in the evolution of skiing. "Chairlifts have become faster, leading to increased exertion and earlier fatigue," he observes. "As a result, skiers seek relaxation in the late afternoon."
Financial considerations play a role as well. Vacationers often dine at their accommodations to save money, but an enticing terrace pint can prove irresistible.
The Sounds and Spirit of the Mountains
At La Folie Douce Megève, the party is already in full swing by 2:30 pm. DJ Théo Charroy spins tunes from his elevated balcony at 8,200 feet. "We’re heavily dependent on the weather and snow conditions," he remarks. "If the ski area is closed, we can’t operate. As a DJ, you need to know how to ski and bring all your essential equipment."
But Charroy embraces the challenges. For this night owl, mixing outdoors against a backdrop of breathtaking mountains is an exhilarating experience. "When the sun is out, I’m in a t-shirt and getting a tan." And the playlist? Electro and house music reign supreme. "Generally, it appeals to everyone," Charroy says. "One guest even asked me to DJ at his wedding."
A Diverse Crowd and Unforgettable Moments
As bartenders fill orders, the dance floor buzzes with beer enthusiasts and champagne connoisseurs alike, all with the snow-capped Alps as their stunning backdrop. However, inclement weather can drastically impact attendance, reducing numbers to as few as 300.
"That’s my favorite time," confesses saxophonist Léo Piard, who accompanies the DJ. "We play indoors, starting with an almost empty room. But by the end, it’s packed and the energy is incredible."
The Epicenter of Après-Ski: Val d’Isère and Beyond
Further south, in Val d’Isère, the legendary AC/DC anthem "Thunderstruck" blares from Le Cocorico at 6 pm, signaling the start of the "clubbing" portion of the night. "Live musicians perform from 4 pm onwards, and we always play the same tracks to start and end the nightclub session," explains Cyril Bonnevie, founder of the establishment that closes at 9 pm.
Strategically located at the foot of the slopes, Le Cocorico’s easily accessible terrace attracts droves of skiers. Jérémy, his wife, and their group of friends never miss this yearly rendezvous. "It’s right across from our hotel, so we can quickly change and head back out to enjoy the atmosphere," explains the 32-year-old Franco-Belgian from Antwerp.
For Jean, a 20-year-old Parisian, Le Cocorico holds a special place in his heart. "I went there as a child with my parents and cousins. Seeing adults dancing on tables with champagne, confetti, and fireworks made a lasting impression on me," he recalls.
International Appeal and a Focus on Safety
The festive après-ski scene has gained international recognition. Aisling, a 28-year-old from London, traveled to La Clusaz in Haute-Savoie. "The energy here is unlike anything else," she marvels. "Where else can you find people dancing on tables in ski boots with a beer in hand?" While she acknowledges the potentially hefty price tag, Aisling praises the unique atmosphere. "Everyone is still in their ski gear, kicking off their boots, and letting loose."
The international clientele continues to grow. "This year, we’re getting a lot of visitors from England, Belgium, and Switzerland," observes Olivia Riva, marketing manager at Le Chalet des Praz in La Clusaz. "They consume a lot more alcohol than the French."
To ensure the safety of inebriated revelers, bouncers assess their condition before allowing them to leave. "We prevent overly intoxicated individuals from skiing down alone or drive them back before the slopes close," Riva assures. Après-ski, yes, but in moderation.
