Super Bowl Commercials: A Cultural Phenomenon
For millions of Americans, the Super Bowl is not just about the game; it’s also about the commercials. In recent years, the high-profile opportunity to showcase products and services during America’s biggest sporting event has produced some of the most memorable and iconic ads in history.
The Price of Super Bowl Stardom
The cost of Super Bowl commercials has skyrocketed in recent years. In the lead-up to Super Bowl 59, a 30-second spot cost advertisers a staggering $8 million, making them the most expensive Super Bowl commercials ever. Despite the hefty price tag, companies are eager to secure a spot in this coveted advertising space, knowing that it can reach a massive audience of over 100 million viewers.
The USA TODAY Ad Meter
Since 1989, USA TODAY’s Ad Meter has been the benchmark for gauging consumers’ opinions about the game’s most prominent ads. On Super Bowl Sunday, viewers can rate the commercials live, and the ad with the highest score is crowned the winner.
Super Bowl 59: A Showcase of Creativity
Super Bowl 59 featured a lineup of highly anticipated commercials from a diverse range of brands. The NFL’s grand finale in New Orleans showcased a variety of formats, from heartwarming stories to laugh-out-loud humor.
Some of the most notable commercials included:
- Bud Light’s "Legendary Performances" ad featuring Miles Teller and Kevin Bacon
- Doritos’ "Jack’s New Angle" ad starring Jack Harlow and Missy Elliott
- Pepsi’s "The Great Escape" ad with Ben Stiller and Steve Martin
- Michelob Ultra’s "New Members Day" ad with Serena Williams and Brian Cox
The Cultural Impact of Super Bowl Commercials
Super Bowl commercials have become an integral part of American culture. They are not only a showcase for creativity and humor but also a reflection of the social and cultural trends of the time. Many iconic commercials have entered the public consciousness, becoming part of the national lexicon and inspiring parodies and tributes.
The Future of Super Bowl Advertising
As technology continues to evolve, so too will the format and content of Super Bowl commercials. Social media and interactive elements are expected to play an increasingly important role in future ads, allowing viewers to engage with brands in real time.
One thing is for sure: Super Bowl commercials will continue to be a cultural phenomenon, entertaining and informing viewers while helping brands achieve their marketing goals.
