The National Football League’s scheduling process, while seemingly merit-based, operates on a complex algorithm that prioritizes marketability and viewership alongside team performance. While recognizing top-tier teams is essential for captivating audiences during the grueling 272-game regular season, the league doesn’t solely rely on the previous year’s standings to determine prime-time broadcast allocations. Despite featuring established markets and prominent organizations, certain franchises are poised for a reduction in prime-time exposure due to recent struggles and perceived lack of intrigue.
As the upcoming schedule release looms, five NFL teams stand out as deserving of fewer prime-time games than they received in the previous season. These teams have either underperformed, lost key personnel, or simply lack the compelling storylines necessary to justify their continued presence in the spotlight.
The New York Jets, burdened by the remnants of past failures, epitomize this trend. Despite tying for the league lead with six prime-time slots last season, their season imploded after Aaron Rodgers’ devastating Achilles injury. However, the dysfunction extended beyond that unfortunate event, permeating the entire organization. While the new leadership aims for sustainable growth, the on-field product might not generate the excitement needed to warrant numerous prime-time appearances. A potential reunion between Rodgers and the Pittsburgh Steelers could warrant a standalone game, but the league should otherwise grant the Jets a reprieve from the relentless spotlight, allowing them to rebuild without undue pressure.
The Miami Dolphins, once a high-scoring juggernaut, have struggled against elite competition. Despite Mike McDaniel’s offensive genius, opposing teams have seemingly deciphered their playbook. The Dolphins’ dismal 1-12 record in their last 13 games against winning teams highlights their inability to perform under pressure. The potential departure of Jalen Ramsey and Tyreek Hill’s reported discontent further exacerbate concerns about the team’s long-term prospects. While a few early-season prime-time games might be justifiable, granting them the five slots they received last year would be unwarranted given their inconsistency and perceived lack of staying power.
The Cleveland Browns, despite surprising victories and entertaining performances, ultimately failed to live up to expectations. The league’s decision to exercise the "Thursday Night Football" flex option and relegate their matchup against the Bengals to a Sunday afternoon kickoff signaled a loss of faith in their marketability. Unless Shedeur Sanders miraculously emerges as a star quarterback, the Browns lack the compelling narrative to attract viewers beyond their dedicated AFC North fanbase. With the organization seemingly focusing on a potential reboot in 2026, reducing their prime-time exposure would align with the team’s diminished expectations.
The New York Giants, perpetually featured despite their struggles, desperately need a break from the limelight. Despite a clear decline after losing Saquon Barkley, they were granted three prime-time games, a Berlin game, and a Thanksgiving showcase last season, resulting in five consecutive losses. While the Thanksgiving game against the Cowboys generated impressive ratings, the Giants’ overall performance doesn’t justify their continued prominence. Russell Wilson’s arrival has been met with skepticism, and the team’s offensive struggles are likely to persist. Although Malik Nabers and the souped-up pass rush offer glimpses of potential, they can’t compensate for the roster’s overall deficiencies. The league should acknowledge the Giants’ struggles and significantly reduce their prime-time exposure.
The New Orleans Saints, perpetually resisting a rebuild, have finally reached a point where a reset seems inevitable. Their disappointing 5-12 record last season marked the franchise’s worst performance since 2005. With the NFL’s youngest coach, Kellen Moore, taking over and Derek Carr’s potential retirement looming, the Saints appear poised for a significant transition. However, the organization’s reluctance to fully embrace a rebuild creates a liminal state, leaving the league to potentially promote second-round quarterback Tyler Shough and a team that was outscored 93-23 in prime time last season. Granting them more than a single "Thursday Night Football" game represents a substantial risk, given their uncertainty and lack of star power.
These five teams, while representing different circumstances, share a common thread: they lack the compelling narratives, consistent performance, or star power to justify their continued presence in the prime-time spotlight. By reducing their exposure, the NFL can allocate those valuable slots to more deserving teams, ultimately enhancing the viewing experience for fans and maximizing the league’s overall appeal. The NFL must balance market considerations with on-field performance to ensure fairness and maintain the integrity of the scheduling process.
