Michael Jordan Returns to Basketball as NBC Sports Special Contributor
The basketball world is buzzing with excitement as Michael Jordan, the iconic six-time NBA champion and Chicago Bulls legend, is set to make a return to the sport next season, albeit in a different role. Jordan will be joining NBC’s coverage of the NBA as a special contributor, marking a significant moment for both the network and basketball fans worldwide.
NBC is gearing up to broadcast NBA games later this year, rekindling a partnership that holds immense historical significance. The announcement of Jordan’s involvement was made during NBC’s Upfront presentation in New York, generating considerable buzz and anticipation.
Jordan himself expressed his enthusiasm in a news release, stating, "I am so excited to see the NBA back on NBC. The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project. I’m looking forward to seeing you all when the NBA on NBC launches this October."
His words reflect the deep connection he has with the network, which played a pivotal role in showcasing his legendary career to a global audience. The return of the NBA to NBC evokes nostalgia for many fans who grew up watching Jordan dominate the court on the same platform.
Jordan’s decision to join NBC comes after a two-year hiatus from the game. In August 2023, he sold his stake in the Charlotte Hornets for a staggering sum of more than $3 billion, signaling a shift in his focus. Since then, he has dedicated his attention to 23XI Racing, a NASCAR team co-owned by Jordan and Denny Hamlin, with the aim of achieving a NASCAR championship.
Despite his involvement in the world of motorsports, Jordan’s passion for basketball remains unwavering. His new role as a special contributor for NBC allows him to stay connected to the game he loves and share his insights and expertise with viewers.
NBC Sports president Rick Cordella lauded Jordan’s impact on and off the court, stating, "Michael’s legacy both on and off the court speaks for itself. We’re incredibly proud to have him join our coverage." Cordella’s words highlight the immense value that Jordan brings to the network, given his unparalleled achievements and global recognition.
Jordan’s resume speaks volumes about his greatness. Widely regarded as the greatest NBA player of all time, he boasts an undefeated record in the NBA Finals, five NBA MVP awards, and 14 All-Star selections. His illustrious career was primarily spent with the Chicago Bulls, where he led the team to six championships, solidifying his status as a basketball icon. He later concluded his playing career with the Washington Wizards, adding another chapter to his remarkable journey.
Comcast’s acquisition of an 11-year media rights deal for NBA games last July paved the way for NBC’s return to broadcasting the league. In addition to NBC, ESPN/ABC and Amazon will also air NBA games, ensuring comprehensive coverage for fans across various platforms. NBC will further enhance accessibility by streaming games on Peacock, its streaming service, catering to the evolving preferences of viewers.
Jordan’s presence on NBC’s NBA coverage is expected to draw a large audience, attracting both longtime fans and new viewers eager to witness the insights of the legendary player. His analysis, commentary, and unique perspectives will undoubtedly enrich the viewing experience, providing a deeper understanding of the game.
The return of the NBA to NBC, coupled with Michael Jordan’s involvement, marks a significant moment for the sport. It’s a reunion of two iconic entities that have left an indelible mark on basketball history. As fans eagerly await the launch of the NBA on NBC this October, the anticipation surrounding Jordan’s role as a special contributor continues to build.
His transition from player to commentator represents a new chapter in his illustrious career, allowing him to continue influencing the game he loves. Jordan’s presence on NBC’s NBA coverage promises to be a captivating experience, offering viewers a unique opportunity to witness the insights of one of the greatest basketball minds of all time.
The NBA landscape is constantly evolving, but the legacy of Michael Jordan remains timeless. His return to the sport, even in a non-playing capacity, underscores his enduring impact and unwavering passion for basketball. As NBC prepares to showcase the NBA to a global audience, Jordan’s presence will undoubtedly elevate the network’s coverage, attracting viewers and further solidifying his status as a basketball icon.
The combination of NBC’s rich history with the NBA and Jordan’s unparalleled expertise is a recipe for success. The return of the NBA on NBC is not just a broadcasting event; it’s a celebration of basketball, a tribute to the game’s legends, and a promise of captivating coverage for fans around the world.
With Michael Jordan on board, NBC’s NBA coverage is poised to reach new heights, offering viewers an unparalleled experience that blends nostalgia, expertise, and the excitement of the game. As October approaches, the anticipation continues to build, fueled by the return of a legend and the promise of a new era for the NBA on NBC.
