Amanda Serrano Inks Lifetime Deal with Jake Paul’s Most Valuable Promotions
Boxing sensation Amanda Serrano, fresh off her epic battle against Katie Taylor at AT&T Stadium scheduled for November, has solidified her future with a landmark lifetime agreement with Jake Paul’s Most Valuable Promotions (MVP). The announcement, made Tuesday, marks a significant moment for both Serrano and the company, cementing their commitment to elevating women’s boxing and ensuring its continued growth.
Serrano’s recent fight against Taylor was anticipated to be a highlight of the boxing calendar. The upcoming bout serves as a rematch to their previous contest, which headlined Madison Square Garden nearly three years ago. That fight, a thrilling display of skill and determination, was also a groundbreaking moment for women’s boxing, showcasing the sport’s immense potential to a wider audience. This time, the rematch is positioned as the co-main event alongside Paul’s scheduled eight-round fight against Mike Tyson, marking Tyson’s return to a sanctioned fight after nearly two decades.
For Serrano, the lifetime deal with MVP represents more than just financial security. It’s a commitment to her legacy and a platform to champion the cause of future generations of female combat sports athletes. "Signing this lifetime deal with MVP means I can continue fighting – not just in the ring, but for the next generation of women in combat sports," Serrano stated.
The partnership between Serrano and MVP has already proven to be a powerful force in reshaping the landscape of women’s boxing. Together, they’ve shattered barriers, challenged norms, and demanded equality. "MVP has always been committed to elevating female fighters, from being the first women to headline Madison Square Garden to breaking viewership records for women’s sports or making history with 12 three-minute rounds. Together, we’ve shown the world that women deserve equal pay, equal rounds, and equal respect," Serrano added.
Serrano’s dedication to her craft and her unwavering belief in equality have made her a role model for aspiring female boxers worldwide. Her partnership with MVP will allow her to extend her influence beyond the ring, ensuring that future generations have the opportunities and resources they need to succeed. "I’m proud to build my legacy with MVP and excited to stay on after I retire as a fighter to deepen MVP’s impact and help create even more opportunities for women in the sport."
Jake Paul and MVP co-founder Nakisa Bidarian echoed Serrano’s sentiments, emphasizing her invaluable contribution to the company and the sport as a whole. "Amanda Serrano is the heart and soul of MVP. Her relentless drive, historic achievements, and passion for uplifting other fighters are everything we are looking for in both signees and as future decision makers alongside us at MVP," they said in a joint statement.
They lauded Serrano’s pioneering spirit and her unwavering commitment to equality. "Amanda has paved the way for female fighters worldwide, shattering glass ceilings and demanding equality at every step. We are so fortunate to have her as both a fighter and a trailblazer who will continue to shape the sport long after she retires from the ring. This lifetime agreement is a testament to our belief in Amanda, not just as an athlete but as a visionary leader who will help guide MVP’s future and inspire generations to come."
The announcement of Serrano’s lifetime deal follows comments she made in February 2024, where she described joining Paul’s brand as "the best decision I’ve made in boxing." Serrano acknowledged the positive impact MVP has had on her career and her financial well-being. "It changed my life totally," she said. "Jake brings eyes to the sport, and I was excited to be a part of it and be the first girl on his undercard. I had to make sure I had to go out there and prove I’m deserving of that position. Jake is just an amazing guy. Nakisa is an amazing guy. And they just want what’s best for me. They’ve definitely added more zeroes to my bank account," she added.
Serrano’s most recent fight was against Katie Taylor in 2022, which Taylor won via a controversial split decision. The fight drew more than 70 million viewers on Netflix, the most in women’s boxing history. Two of Serrano’s three losses have come from Taylor, who holds a record of 24-1 in her career.
In their first epic encounter, Serrano was bloodied in the fight after an apparent headbutt from Taylor, which resulted in a point deduction for Serrano in the eighth round.
Despite the setbacks, Serrano’s accomplishments in the ring are undeniable. The 36-year-old boasts an impressive record of 47 victories, with 31 of them coming by way of knockout. Her dedication, skill, and unwavering determination have made her a force to be reckoned with in the world of boxing.
The lifetime agreement between Amanda Serrano and MVP signals a new era for women’s boxing. With Serrano’s leadership and MVP’s commitment to equality, the sport is poised to reach new heights, inspiring future generations of female athletes and shattering stereotypes along the way.
