Taco Bell Unveils Birthday Cake Churros in Collaboration with Milk Bar
Taco Bell has partnered with New York-based dessert company Milk Bar to introduce a delectable new addition to its dessert lineup: Birthday Cake Churros. These sweet treats promise to tantalize taste buds with crispy churros filled with birthday cake frosting and adorned with festive pink confetti sprinkles.
"We love partnerships that play with form and flavor, which is exactly what we’ve done with this extra-celebratory take on the churro," said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer, in a news release. "A visit to Taco Bell isn’t complete without savoring the sweets, and this special little treat captures the sweet, nostalgic birthday cake flavors."
Availability and Pricing:
Starting Thursday, customers can indulge in these delectable churros for $1.99 each or opt for a pack of two for $2.99. The treats will be available nationwide for a limited time only.
Partnership with Milk Bar:
Taco Bell and Milk Bar previously collaborated in the summer of 2022 to launch the Strawberry Bell Truffle, a sweet cake truffle featuring crunchy taco shell pieces.
Previous Churro Experiments:
Taco Bell has a history of experimenting with churro-themed items. In late 2023, the chain tested the Churro Chillers drink in two Southern California restaurants. This blended sweet shake incorporated churro crumbles and a layer of cold foam. Additionally, the Cinnamon Twists and Cinnabon Delights have been enduring favorites on Taco Bell’s dessert menu.
Expanding Dessert Menu:
Alongside the Birthday Cake Churros, Taco Bell’s dessert offerings include the Cinnamon Twists and Cinnabon Delights. The company recently introduced the Baja Blast Dream Freeze and the Baja Blast Strawberry Dream Freeze, which combine the iconic Mountain Dew slushy with a swirl of vanilla crème.
Additional Context and Industry News
KFC’s Kentucky Departure:
In a separate development, Fried chicken chain KFC is planning to leave Kentucky, its namesake state. The company intends to relocate its headquarters to Louisville, Colorado, for access to a larger talent pool.
Taco Bell’s Menu Evolution:
Taco Bell has consistently refreshed its menu with innovative offerings, including vegetarian options and collaborations with brands like Cinnamon Toast Crunch and TikTok food creators.
Dessert Trends:
The introduction of the Birthday Cake Churros reflects the growing popularity of dessert trends that combine classic flavors with whimsical presentations. Milk Bar, renowned for its innovative dessert creations, has played a significant role in shaping these trends.
Limited Time Offers:
Taco Bell’s limited-time offerings are popular among customers who crave variety and crave new experiences. These offerings allow the chain to experiment with flavors and ingredients while gauging customer response.
Conclusion:
Taco Bell’s Birthday Cake Churros, created in partnership with Milk Bar, offer a unique and celebratory addition to the chain’s dessert lineup. The crispy churros filled with birthday cake frosting and topped with confetti sprinkles evoke fond childhood memories. The company’s history of innovation and its expanding dessert menu continue to attract customers seeking delectable treats.
