Netflix Eyes NFL Sunday Ticket with Global Expansion in Mind
Netflix is eager to regain the rights to NFL games on its streaming platform, extending beyond the successful Christmas Day matchups it held in 2022. Netflix’s Chief Content Officer, Bela Bejaria, has expressed the company’s intention to bid for Sunday afternoon games.
One key factor driving Netflix’s interest is the NFL’s ambition to expand its reach in international markets. A partnership with a global streamer like Netflix would provide the league with an extensive platform to reach new audiences worldwide.
Impressive Christmas Day Performance
Netflix’s previous NFL Christmas Day games showcased the potential of streaming the league’s content. The Baltimore Ravens vs. Houston Texans and Kansas City Chiefs vs. Pittsburgh Steelers matchups became the most-streamed NFL games in U.S. history, boasting an average of 24 million viewers each.
With the games available in over 218 countries, Netflix recorded over 65 million viewers on its platform. These impressive numbers underscore the platform’s global audience and its ability to deliver major sporting events to diverse markets.
Current Broadcasting Landscape and Future Plans
Currently, Fox and CBS hold the rights to NFL Sunday afternoon games, with exclusive packages for the NFC (Fox) and AFC (CBS) since 1994 and 1998, respectively. These deals are in effect until 2033.
However, the NFL retains the option to terminate the contracts four years early, and there are indications that this could be in the works. If the league exercises this right, a streaming platform like Netflix could emerge as a potential frontrunner to acquire the rights.
Broadcasting Partner Implications
The NFL’s decision to pursue streaming could result in one of the major broadcast partners losing out on rights to Sunday afternoon games. This outcome would mark a significant shift in the NFL’s broadcasting landscape.
NFL Streaming Expansion
Netflix’s potential entry into the NFL broadcasting arena adds to the growing trend of sports streaming. Prime Video holds the rights to Thursday Night Football, ABC/ESPN has Monday Night Football, and Peacock serves as an exclusive home for playoff games.
The NFL’s willingness to embrace streaming platforms underscores the evolving nature of content consumption and the increasing demand for convenient and flexible access to live sports events.
Conclusion
Netflix’s pursuit of NFL Sunday afternoon games aligns with the league’s aspiration to expand its global reach. The streaming platform’s impressive performance with Christmas Day games and its extensive global audience position it as a strong contender for the rights. If the NFL decides to explore streaming options, Netflix could become a major force in the NFL broadcasting landscape, reshaping the way fans consume the sport.
