Meghan Markle Rebrands Lifestyle Brand, Signaling Future Ambitions
Announcement and Name Change
On a recent Instagram video, Meghan Markle, 43, unveiled the new name of her lifestyle brand, previously known as American Riviera Orchard. The rebranding marks a significant shift, with the new moniker "As Ever" reflecting a broader vision and expanded product offerings.
Netflix Partnership and Expansion
Markle’s announcement comes amidst a collaboration with streaming giant Netflix, which has become a pivotal partner in both her television show and business ventures. The streaming service’s support, beyond its role as a platform for the upcoming "With Love, Meghan" series, extends to the expansion of Markle’s lifestyle brand.
Inspiration and Meaning Behind "As Ever"
The Duchess of Sussex explained the inspiration behind the new name in her video: "American Riviera… it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show, but as my partner in my business… So, I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever."
"As Ever" signifies a return to the fundamental principles that have guided Markle’s lifestyle endeavors since the launch of her blog, The Tig, in 2014. Cooking, crafting, gardening, and sharing everyday joys remain central to her brand.
Website and Logo Unveiling
Alongside the name change, Markle debuted a brand-new website and logo for As Ever. The website features a sweet photograph of her and Prince Harry’s 3-year-old daughter, Princess Lilibet, frolicking in a grassy field with palm trees in the background. The minimalist logo, in a soft blue hue, embodies the brand’s ethos of simplicity and authenticity.
Product Range and Expansion Plans
Markle outlined her plans for expanding the As Ever product line, which will include items such as fruit preserves. "I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it’s time to share them with you. So, I just can’t wait for you to see it. Thanks guys!"
Netflix Release and Royal Reaction
The official launch of the As Ever brand will coincide with the release of Markle’s Netflix show, "With Love, Meghan," scheduled to premiere on March 4. The British royal family is expected to be watching closely, with sources indicating that Netflix will play a major role in shaping Markle’s future as an influencer.
Royal Expert Weighs In
Royal expert Hilary Fordwich provided insights on Markle’s rebranding and future prospects: "Quite a comedown… with Netflix making a last-ditch attempt." Fordwich added that the British royal family will have "a ringside seat" to witness Markle’s endeavors.
Conclusion
Meghan Markle’s rebranding of her lifestyle brand to As Ever marks a significant evolution in her business endeavors. With Netflix’s support, the brand aims to expand beyond its initial focus and encompass a broader range of products and experiences. The future holds both opportunities and challenges for Markle, with the royal family’s scrutiny and the expectations of the public shaping her journey as an influencer and businesswoman.
