Unveiling Spotify HiFi: Lossless Audio with Additional Perks and a Premium Price Tag
A Long-Awaited Upgrade
In 2019, Spotify first hinted at the introduction of Spotify HiFi, a lossless audio streaming service that would allow subscribers to experience their music in unparalleled clarity. However, the feature has faced numerous delays, leaving music enthusiasts eagerly anticipating its arrival.
Music Pro: A Premium Package for Lossless Audio
Now, Bloomberg reports that Spotify HiFi is finally set to launch under the new moniker "Music Pro." This premium add-on will offer lossless audio streaming, along with a suite of additional benefits, including:
- AI-powered music remixing tools: Subscribers will have access to tools that enable them to create custom remixes of their favorite tracks.
- Discounted concert tickets: Music Pro members will be eligible for exclusive discounts on concert tickets, enhancing their live music experiences.
Cost and Availability
Spotify Music Pro is expected to arrive "this year" with a price tag of $5.99 per month, which is in addition to the current Spotify Premium subscription. This means individual subscribers may pay approximately $18 per month for lossless music streaming.
Competition in the Lossless Audio Market
Spotify’s entry into the lossless audio market comes as competitors like Apple Music and Amazon Music Unlimited already offer lossless and high-resolution audio tracks as part of their standard streaming plans. Apple Music charges $10.99 per month for unlimited streaming, including access to lossless, high-resolution, and Dolby Atmos tracks. Amazon Music Unlimited also includes lossless streaming, albeit for $11.99 per month.
Spotify’s Value Proposition
To differentiate itself, Spotify is banking on the added value of music remixing and concert discounts. Music Pro will follow in the footsteps of Tidal, which offers a "DJ Extension" remixing add-on for $9 per month.
Spotify’s Timeline
Spotify initially announced its lossless music plans in February 2021, with the intention of releasing Spotify HiFi later that year. However, Apple Music and Amazon Music Unlimited’s introduction of lossless streaming at no extra cost caught Spotify off guard. Since then, rumors about Spotify HiFi have persisted, with Spotify CEO Daniel Ek teasing a "deluxe version of Spotify" with enhanced audio quality and additional features.
Conclusion
Spotify HiFi’s long-awaited arrival is set to shake up the lossless audio streaming market. While the premium pricing may be a deterrent for some, Spotify’s promise of additional perks and a high-quality listening experience may appeal to discerning music enthusiasts. With its competitors already ahead in the lossless audio race, Spotify faces the challenge of convincing subscribers that Music Pro is worth the extra investment. Whether it will live up to the hype remains to be seen.
